Pur Dmiproduct Images 420X492 0006 18 H Shine Max
Pur Dmiproduct Images 420X492 0006 18 H Shine Max

Hydrate® Shine Max Weightless Flyaway Serum

Forget dullness: give hair maximum shine! Smooth fly aways and add vibrant shine while keeping colour radiant.


This weightless serum for dry hair gives you the best of both worlds: it not only delivers light nourishment and softness, it also creates a reflective shine on even the dullest hair.

The thirst-quenching formulas of Hydrate provide superior replenishment, touchable softness and extraordinary colour protection. Advanced Hydrating "Micro-Emulsion Technology" deeply hydrates to revitalize dry hair and enhance colour radiance, while Jojoba, green tea and sage condition. Multi-weight proteins of soy, oat and wheat help strengthen, rebuild and repair, and our exclusive AntiFade Complex protects colour vibrancy. A final touch of our signature aromatherapy blend of ylang ylang, bergamot and patchouli scents the collection.


  • Weightless serum
  • Instantly smoothes fly-aways and adds vibrant shine
  • Delivers light nourishment and softness
  • Eliminates frizz
  • Guarantees longer lasting colour

  • Sulfate free

  • Contains natural extracts

  • Provides UVA/B Protection

  • 100% vegan

How to Use

Pureology formulas are highly concentrated. Massage 2–3 drops through your hands and then apply through clean, damp hair. Style. Finish with 1–2 drops on dry hair, as necessary. Do not rinse.

Can also be used as an overnight treatment, simply apply to damp hair and allow to penetrate deeply into the hair overnight.


Key Ingredients: